In 1912, the Lincoln Highway Association formed to create the first transcontinental highway from New York to San Francisco. In Nebraska, some of the towns it ran through included Omaha, Fremont, Grand Island, Kearney, North Platte, Ogallala, and Sidney. It eventually became U.S. Highway 30. Lincoln Highway radiator emblems were distributed perhaps as early as 1913 by the Lincoln Highway Association. The first one was a brass oval, which included a map of the United States with the route indicated. A contributor of any amount of money reportedly received one of these emblems along with a certificate.